Your Weekly Dose of Creative Tech News — Building with creativity and leading innovation in an uncertain world.

Welcome, innovator. Your Weekly Digest: Brain Food Creative Applications AI Safety Bites Friends of TheTechMargin New From TheTechMargin Custom Love. The IKEA Effect is a cognitive bias where people place a disproportionately high value on products they help create themselves. Named after the Swedish furniture giant whose customers assemble their purchases, researchers Michael Norton, Daniel Mochon, and Dan Ariely first identified this psychological phenomenon. Their studies found that people...